Is Outreach Just Another Spam Tactic?

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The white hat vs black hat SEO has been an interesting topic for as long as I’ve been doing SEO.

White Hatters shaming black hatters and vice versa.

It’s almost like the political divide in the United States – instead of celebrating the wins and learning from all techniques we’re conditioned to look at every strategy with blinders which is why I created this episode.

See, cold outreach has been praised by most white hat SEO experts but is this really a white hat method?

The reason I say that is because, it’s gotten out of control.

Look in your inbox and you’ll see guest post and link request by the dozens.

There’s even multiple pieces of software that search out the owners of websites, their emails, phone numbers and addresses so you can create automated marketing campaigns – all from a cold approach.

It’s funny because when you employ a cold outreach method like this, you’re simply using one form of spam that’s disguised as white hat.

Nothing more. Nothing less.

It’s just another tactic in the ‘ole toolbox.

Take a listen below and let me know your thoughts.

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